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Memo to Marketing / Ertel for Ball State

VandyNashman

Master
Gold Member
Dec 10, 2023
1,041
2,264
113
Too late for Alcorn. This one for Ball State ...

Pavia voice radio ads on Spanish radio. Pavia videos targeted to Spanish speakers on social media in Nashville.

$10 tickets include vouchers for three Coronas. Taco trucks inside and outside the Bank, locally owned and operated by Nashville hispanics. $1 street tacos. Local mariachi bands hired to play "Dynamite" and other entertainment at tailgates and during game. Everyone makes money including the trucks who get a flat rate paid by Vandy. All students and kids get Diego Pavia tshirts.

Tremendous fun for everyone including great marketing for local Hispanic owned businesses.
 
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