https://vucommodores.com/conquer-and-prevail/
"Vanderbilt’s proceeds of the sale of Conquer and Prevail Pale Ale and merchandise will go to Opportunity Vanderbilt, the university’s no-loan financial aid program, which provides a wide variety of awards, including full-tuition scholarships for households with income of $150,000 or less. A portion of the proceeds will also be directed to the Vanderbilt Center for Addiction Research."
These are obviously some note-worthy causes that athletics benefits from, but why isn't this going to NIL? Seems like it makes sense in a changing landscape, but I really have zero insight. Candace doing Candace things? or is it just a bad NIL idea with little chance to make a dent in funding? I note that there are several collectives with beer or alcohol offerings that directly fund NIL. These are just the ones I can find quickly.
Volunteer Club Vodka - UTK
Country Road Trust - WVU
Swarm Golden Ale - IU
Horseshoe Golden Ale - BSU
Cincy Lite: UC
State Lite: PSU (of course Franklin is on it)
I mean if I have to start home brewing "Chubby V Lite" - all funds to NIL, I'm going to make it happen.