I am currently participating in a program in the business college here at Vanderbilt, and we were presented a challenge by some officials in the athletic program specifically football. They are asking for our help to figure out a marketing strategy to reach out to the Nashville area to build a more committed fan base as well as fill seats. We only sold out 3 games last year, and we want to sell out every game next year. So whether this means tapping into more diverse groups or whatever the answer may be, that is for us to find out. I think the athletic department just wants to have other perspectives. If you have ANY ideas on what the football program can do, please post them here. I am interested to here what you think.
Thanks
Thanks
